Krüger Dirndl GmbH

Regional Connected TV campaign:: Launching the new collection

Krüger Dirndl GmbH, founded over 60 years ago and based in Wernau near Stuttgart, is a family-owned company known for its outstanding quality and fit, making it one of Germany’s largest traditional costume manufacturers.

The company releases three in-house collections twice a year—one for Spring/Summer and one for Autumn/Winter. To promote their new collection, Krüger Dirndl GmbH utilized a Connected TV campaign, effectively reaching their audience through this modern digital platform.

An overview of our collaboration

The 15-second spot ran from mid-August 2023 for a month across various streaming services and TV media libraries, including Netflix, Sky, RTL+, and Joyn.
The campaign strategically targeted women aged 20 to 49 using demographic targeting.
Geo-targeting focused on Bavaria and Baden-Württemberg, where the largest folk festivals, Oktoberfest and Cannstatter Wasen, take place.

Connected TV

The 15-second spot by Krüger Dirndl aired from mid-August 2023 for a month on various streaming platforms and TV media libraries, including Netflix, Sky, RTL+, and Joyn.

More about TV ADVERTISING

Strategy & Concept

The campaign's goal was to introduce the new collection to a young female audience through an emotional spot, while also boosting sales. To achieve this, we leveraged Connected TV, which allowed us to effectively reach and engage the target demographic. Read more

Media planning

The focus was clearly on women aged 20 to 49. The 15-second spot was regionally targeted in Baden-Württemberg and Bavaria. The campaign was broadcast across various well-known streaming platforms and specific TV media libraries. Read more

Media buying

For the greatest campaign success, we negotiated the best placements on various streaming platforms. Our focus was on the strategic distribution of the campaign budget and ensuring the efficiency of the campaign. Read more

Implementation

We managed the transfer of advertising materials to providers and ensured continuous adjustments and optimizations to the campaign. This allowed us to guarantee a smooth process for Krüger Dirndl. Read more

Reporting

The campaign results were transparently communicated to Krüger Dirndl throughout its duration. After the campaign ended, the client received a comprehensive report to compare the actual outcomes with the expected performance. Read more

The Connected TV campaign allowed us to broadcast TV ads while avoiding costly scatter losses.

Dominik Henne, GeschäftsführerKrüger Dirndl GmbH

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