TV is reach

TV advertising is attention-grabbing. Moving images are emotional. No other medium makes brands known faster.

Even with a small budget, regionally and for specific target groups. Keyword: Addressable TV & Connected TV.
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Long range

By far the most used medium.

71 per cent sit in front of the television every day. TV adverts reach your target group quickly and often.

Emotional

Many pixels, many feelings.

TV advertising conveys emotions. Simply and efficiently. With the right combination of image and sound.

Well known

Strongest lever: brand awareness.

TV makes your product known. At the speed of sound. Faster than any other medium.

Pinpoint accuracy

Regional targeting. Target group-specific approach.

 

Thanks to new formats such as Addressable TV and Connected TV, TV advertising can now also be realised regionally and for specific target groups for smaller budgets.

 

TV advertising with crossadvise

The fact is: television is booming like it hasn’t for a long time. And this is where we come in: put your TV campaign in our hands and we will help it achieve the reach it deserves.

Do you think your TV advert is destined for greatness? Then we also recommend the major broadcasters such as ZDF, RTL or ProSieben. Is your budget a little smaller? Then why not place your advert on less expensive special-interest channels such as Nitro, n-tv or SAT.1 Gold. Or would you like to showcase your regional product? Then local channels such as münchen.tv are your first choice.

Do you already have a high-quality video, want to generate more attention in the young target group or play your advert regionally? Then Connected TV advertising is the right choice for you. Running exclusively on the TV set is possible here.

Whether classic TV adverts, addressable TV, direct response TV or connected TV – we get you on TV. From planning your TV campaign to broadcasting the TV advert: We provide you with the complete service from a single source.

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The whole world
of television advertising

Classic TV adverts

The standard format on TV: adverts between 20 and 30 seconds. They are the basis for sustainable brand building.

There is enough time for detailed information and product details.

Skilfully staged, storytelling ensures that the viewer is drawn in emotionally. The result: an intensive brand experience.

Connected TV

Connected TV is all content that runs in digital form on the TV set. In other words, streaming services such as Netflix or Amazon Prime. But also TV media libraries and video-on-demand platforms.

Prerequisite: A TV set that is connected to the internet. A smart TV with its own internet connection. A TV with a streaming stick. Or a games console.

The advert runs exclusively on the TV set.

Addressable TV

Addressable TV is the future. It combines linear television with digital advertising.

The clever thing about it is that you can get on TV without a TV advert. And how? With an advertising banner in the current television programme.

You define the parameters, such as age, gender and region. And only the relevant users see your SwitchIn banner.

DRTV

Who hasn’t seen them? Commercials with an inserted telephone number or a website where the advertised product can be ordered immediately.

Direct response TV (DRTV) is the fastest way to sell your products.

A DRTV commercial is not characterized by reach, but by responses.

Don't talk to just anyone!

Talk to us.

 

Contact us

+49 (0) 89 45 21 45 – 463

(Mo-Fr from 9-18 o’clock there for you.)

Convinced clients
mey GmbH & Co. KG „Welcome to the good life“

„Welcome to the good life“: mey launches large-scale TV campaign

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Krüger Dirndl GmbH Regional Connected TV campaign

Regional Connected TV campaign: To the presentation of the new collection

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Smavesto GmbH A flight rarely comes alone

A flight rarely comes alone: Two strong TV appearances on public television

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Dorint Hotel & resorts „Geh‘n Sie mit Dorint auf Tour“

„Geh‘n Sie mit Dorint auf Tour“. Strong restart campaign on national TV

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Schmidt Küchen GmbH & Co. KG Because everyone is different

Because everyone is different. Cross-media and regional advertising campaign on TV and radio.

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StoryMachine für Gebr. Josef & Matthäus Ziegler GmbH Cross-media campaign for Ziegler Zeitgeist

Cross-media campaign for Ziegler Zeitgeist Flora: To a new beginning!

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KARE Design GmbH 360° media campaign for the 40th anniversary

360° media campaign for the 40th anniversary: Eccentric, non-conformist, provocative

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Our services

Strategy & Concept
If you want to reach your goal, you should know the way.

We are interested in your idea, your company. All the background, visions and goals.

Because this is the only way to create an effective strategy that you really need. Read more
Media planning
Good planning does not have a price, but a value.

That’s why we develop unusual, sometimes radical ideas together and create visibility for your brands. Read more
Media buying
We get the most out of your budget. Our potential becomes apparent when negotiating.

Independent, transparent – and with one goal in mind: maximum benefit per media euro invested. Read more
Implementation
We have everything under control and all deadlines on the screen.

As standardised as possible, as flexible as necessary. We optimise and, if necessary, correct. Always in focus: your goal and your success. Read more
Creation
Imaginative, target group-specific, clever and original.

Your vision united in words and images. So that your message gets exactly the attention it deserves. Read more
Reporting
Whether your campaign fulfils your objectives depends on many factors.

An optimal combination: your satisfaction, a positive reaction from your target group and figures to prove it.

This makes our performance visible and your success tangible. Read more
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    Working at crossadvise

    crossadvise is an ambitious and constantly growing company from Munich that transfers the advantages of e-commerce to the advertising industry.

    In addition to professional qualifications, we rely on an open feedback culture and a good team atmosphere. We inspire our customers with passion and a spirit of innovation.

    Become part of our team