Malteser Hilfsdienst e.V. Hausnotruf

Help at the push of a button: Regional campaigns with long-lasting impact

Malteser is an international Catholic relief organization that provides aid to people in need, regardless of their religion, origin, or political beliefs.

In Germany, nearly 50,000 volunteers and around 31,000 full-time employees contribute to their efforts, making them a major employer in the healthcare and social services sectors.

For years, we are managing managed campaigns for the NRW state and regional offices, focusing on the Home Emergency Call service, which is trusted by over 100,000 people nationwide, providing help at the push of a button.

An overview of our collaboration

Since 2018, we have been planning and booking regional campaigns for Malteser.
The challenge for us and Malteser is to maximize visibility within two target audiences – seniors and their close relatives – in Germany’s most populous state.
We focus on media that not only quickly activate but also have a long-term impact, given that the decision to purchase a home emergency call system is typically a rational one.
We have successfully implemented campaigns across print, radio, (Digital) Out of Home, direct distribution and TV.

(Digital) Out of Home

For Malteser, we have executed multiple OOH campaigns. These included prominent billboards throughout the NRW state and regional offices’ action area, as well as side window posters on buses across public transport networks in major cities.

Digitally, we’ve successfully placed Malteser ads on digital screens in pharmacies, doctor’s offices, and on screens in several supermarket chains.

More about OUT OF HOME

More about DIGITAL OUT OF HOME

Radio

Depending on the specific campaign goals, we have implemented several tailored radio campaigns for Malteser over the past few years. Sometimes we planned a regional campaign on WDR2, while at other times we specifically targeted local radio stations in NRW.

More about RADIO ADVERTISING

Addressable TV

Addressable TV combines the advantages of traditional TV advertising with the targeting capabilities of online advertising and can be deployed regionally. In 2020, we introduced Malteser to TV using this method. The SwitchIn XXL banners were placed on channels from the RTL Group and SevenOne Media.

More about TV ADVERTISING

Media planning

We have developed various media plans for Malteser based on specific campaign objectives. The common thread is a cross-media approach, ensuring that multiple channels complement each other to achieve maximum visibility. The campaigns include both activating and long-lasting components to create strong recall rates. Read more

Media buying

We handle cross-media and cross-provider bookings for Malteser, ensuring the best possible placements. Read more

Implementation

We manage and optimize all campaigns for Malteser, handling tasks such as the transfer of advertising materials and coordinating all further arrangements with providers. Read more

Reporting

We regularly report on the success of the campaign components and optimize them where necessary. Read more

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