Paarzeit

Cross-media campaign "pour l'amour": The advent calendar for love and the climate, placed in DACH and FR, both online and in print

The “Advent Calendar” from Paarzeit delivers 24 sustainable moments of joy: beautifully designed cards feature inspiring quotes and thoughtful ideas for a “together Advent.” Additionally, each calendar supports the environment, as one tree is planted for every calendar sold.

An overview of our collaboration

The first campaign kicked off in 2020, with placements in both online and print media.
The geographical focus of the campaign was on Germany, Austria, Switzerland, and France.

Online Audio

For the 4-week campaign, audio spots were played on Spotify. Online audio proved effective due to its excellent targeting and emotionally engaging messaging. This allowed the target audience to be sustainably reached with high average contact quality, while maintaining efficient CPMs.

More about ONLINE ADVERTISING

Print

In addition to online audio, the advent calendar was promoted through classic print ads in the magazine Family. This magazine was an ideal match for the target audience, and the print placement delivered a high net reach thanks to its large circulation.

Media planning

We created a budget-efficient media plan for Paarzeit that effectively reached the target audience during the campaign period. Read more

Media buying

We handled the media placements, continuous monitoring, and optimization throughout the campaign. Read more

Creation

For the French-speaking Spotify users, the original German audio spot was adapted accordingly by our creative partner. Read more

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