Feinbrennerei Sasse

Amérie Münsterländer Aperitif: Refreshing, fruity, and cross-media

The Münsterländer Aperitif “Amérie” is a specialty liqueur from SASSE Feinbrennerei, made from regional, untreated ingredients like fresh raspberries, handpicked wild strawberries, and organic grains. It proudly carries the “Münsterland” seal, indicating its high-quality, regional origin.

In late May 2021, to coincide with the start of summer and the season for “Amérie,” Lagerkorn GmbH launched a two-month cross-media campaign. To achieve maximum impact, we crafted a media package for the client encompassing four different media types.

An overview of our collaboration

We implemented an attention-grabbing media mix, including outdoor advertising, ambient marketing, online audio, and Addressable TV. Online audio and Addressable TV were executed in two simultaneous flights.
The first flight at the end of May 2021 introduced the target audience to the summer season and the “Amérie” Münsterländer Aperitif, followed by a second flight in July 2021.
Colorful posters were displayed around Münster throughout the campaign, and Bike Caps were distributed in two waves, at the end of June and July 2021.

Außenwerbung

The fruity and fresh Out of Home visuals were prominently displayed throughout Münsterland and Münster, using large formats, full columns, and City Light posters. The goal of the OOH campaign was to evoke a sense of summer and entice people to try the refreshing “Amérie” Aperitif. In the same target area, we maximized attention by distributing raspberry-colored Bike Caps on bicycles.

More about OUT OF HOME

Online Audio

The first flight of the online audio spot ran on Spotify for one month starting at the end of May 2021, targeting women over 18 years old in the Münsterland region. The second flight was deployed in July 2021.

More about ONLINE ADVERTISING

TV

At the same time and with the same targeting criteria, the two flights of the Addressable TV spot were broadcast. To ensure high advertising effectiveness, we used a SwitchIn XXL banner as the ad format during the ongoing program.

More about TV ADVERTISING

Strategy & Concept

The primary focus of the campaign was to raise the product's awareness. The target audience included both potential new customers and existing customers, aiming to encourage them to purchase the product in-store, through specialty retailers, or online. Additionally, the goal was to emotionally convey the Münsterlander lifestyle through the advertising materials. Read more

Media planning

We chose a cross-media mix to effectively reach a broad target audience (through OOH and ambient advertising) while also making the product emotionally engaging with visuals and sound (through online audio and ATV). The media strategy consistently focused on cost-efficient budget allocation. Read more

Media buying

We negotiated cross-media and cross-provider placements for Feinbrennerei Sasse, ensuring the best possible outcomes. Throughout the process, from purchasing to placement, we focused on the efficient allocation of the campaign budget and the overall effectiveness of the campaign. Read more

Implementation

We managed and optimized the cross-media campaign for Feinbrennerei Sasse, handling the transfer of advertising materials and coordinating all communication with providers. Read more

Reporting

We not only regularly optimize the campaign during the ad placements to maximize the impact of every media euro, but we also provide a comprehensive report after the end of the campaign. This report compares the actual results with the expected outcomes, ensuring transparency and accountability. Read more

How can we help you?

Working at crossadvise

crossadvise is an ambitious and constantly growing company from Munich that transfers the advantages of e-commerce to the advertising industry.

In addition to professional qualifications, we rely on an open feedback culture and a good team atmosphere. We inspire our customers with passion and a spirit of innovation.

Become part of our team