OKAL Haus

Spaces for your life: CTV and podcast campaign for the 95th Company Anniversary

OKAL Haus offers multiple award-winning premium prefabricated homes. With 95 years of experience, the company is known for sustainability, innovation, reliability, and architectural highlights.

As an innovative company, OKAL Haus also explores new advertising channels. To celebrate its 95th anniversary, a nationwide podcast campaign ran from September to October 2023 in premium environments. From December 2023 to January 2024, a Connected TV campaign followed.

An overview of our collaboration

The 30-second online audio spots were played as pre-, mid-, and post-roll ads in premium podcast environments, including Zeit Online, Süddeutsche Zeitung, WirtschaftsWoche, and Handelsblatt.
The 30-second CTV spot was shown on the big screen across several video-on-demand platforms and in broadcaster media libraries, primarily cross-device on freevee, Amazon Prime Video’s free TV service.

Connected TV

The 30-second CTV spot was broadcast on the big screen across several video-on-demand platforms and in broadcaster media libraries, as well as cross-device on Amazon freevee.

More about TV ADVERTISING

Online Audio

We placed OKAL Haus with a 30-second online audio spot as pre-, mid-, and post-roll ads in premium podcast environments—such as Zeit Online, Süddeutsche Zeitung, WirtschaftsWoche, and Handelsblatt. The selected portfolio was a perfect match for the target audience, and precise targeting ensured an efficient use of resources.

More about ONLINE ADVERTISING

Media planning

The goal of the campaign was to achieve wide reach, which is why we opted for a multichannel distribution. By combining freevee with broadcaster media libraries and VoD platforms, OKAL Haus also benefited from the halo effect of these high-quality environments. Read more

Media buying

For maximum efficiency in campaign execution, we negotiated the best placements with various providers. Throughout the process, we ensured that the campaign budget was allocated wisely. Read more

Implementation

We took care of delivering the advertising materials to the providers on behalf of the client. Additionally, we managed the ongoing adjustments and optimizations of the campaign to ensure a smooth process for OKAL Haus. Read more

Reporting

OKAL Haus received continuous updates from us regarding the campaign results. Upon completion, the client was provided with a comprehensive report to compare the results with the expected performance. Read more

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