Bibione is a holiday region in Veneto, northern Italy. The popular holiday resort on the Adriatic offers numerous leisure activities such as water sports, cycling and hiking in the surrounding nature. The resort is particularly characterised by its many child-friendly activities.
With a large-scale image campaign on TV, Bibione is promoting itself as a holiday destination and highlighting its leisure activities and the family-friendliness of the region. The aim: to reach viewers while they are planning their summer holiday.
An overview of our collaboration
- The 22-second spot aired from mid-February to the end of March 2024 on ZDF and VOX and was broadcast in two flights.
- The TV campaign was complemented by Addressable TV – the 20-second spot was shown parallel to the traditional TV commercial on the ProSieben SAT.1 channels.
- We targeted adults aged 25 to 55, focusing on families with children. Due to the geographical proximity to Bibione, we concentrated on TV viewers in Bavaria and Baden-Württemberg.
- Bibione has been booking campaigns with crossadvise since 2015 – from outdoor advertising to radio and print, and even TV.
The TV spot
