BLOOM BEAUTY ESSENCE®

The new form of skincare: Online, TV, and POS campaign dedicated to beauty

BLOOM BEAUTY ESSENCE® is a natural and powerful dietary supplement for skincare from within. The natural superfood dragees nourish the skin with valuable antioxidants, vitamins, and minerals from anti-aging plant extracts. Tailored to the skin’s different needs during day and night, BLOOM dragees enhance skin moisture, firmness, and texture.

An overview of our collaboration

Since 2019, we’ve planned and booked cross-media campaigns for BLOOM BEAUTY ESSENCE®.
Starting with targeted POS advertising, the strategy now includes TV and online campaigns, aiming to convince the female audience of the benefits of healthy skincare from within.

Out of Home

To directly engage the female target audience during beauty shopping, we placed digital out-of-home advertising at the point of sale (POS) in 2019. In 2020, as part of a cross-media campaign, we focused on a dominant presence with traditional large-format billboards around the POS, combined with flyer distribution.

More about OUT OF HOME

Social Media

Another pillar of the campaign is social media. To generate interaction with the BLOOM brand, we utilize engagement ads.

More about ONLINE ADVERTISING

Addressable TV

Addressable TV combines the audiovisual impact and brand image enhancement of traditional TV advertising with the targeting capabilities of online advertising. The selected Switch-in XXL format stands out for its size. The banners were placed on channels such as RTL, Vox, and the women-focused channel TLC.

More about TV ADVERTISING

Media planning

To achieve the greatest impact, we plan cross-media campaigns for BLOOM BEAUTY ESSENCE that seamlessly integrate different formats. We focus on both emotionally engaging and activating formats. Read more

Media buying

We handle cross-media and cross-provider bookings for BLOOM BEAUTY ESSENCE and ensure the best possible placements. Read more

Implementation

We manage and optimize the campaigns, handling not only the transfer of advertising materials but also all further coordination with the providers. Read more

Reporting

We regularly report on the success of the campaign components and optimize them where necessary. Read more

How can we help you?

Working at crossadvise

crossadvise is an ambitious and constantly growing company from Munich that transfers the advantages of e-commerce to the advertising industry.

In addition to professional qualifications, we rely on an open feedback culture and a good team atmosphere. We inspire our customers with passion and a spirit of innovation.

Become part of our team