Founded in 2005 by Ron Ben Haim, the Precise Hotels & Resorts brand specializes in the acquisition, operation, and management of luxury and upscale hotels. The portfolio of Precise Hotels & Resorts includes 18 selected hotels in four countries.
In July 2024, Precise Hotels & Resorts launched a large-scale brand campaign. Under the theme “The Great Family Treasure Hunt,” national TV advertising was aired to increase brand awareness and specifically position the German resorts as a family vacation destination.
With the storyline “Every family has stories waiting to be told – and sometimes these stories lead to exciting adventures,” the campaign aims to highlight the brand’s family-friendly experience offerings and inspire travelers to spend their vacation at one of the five resorts in northeastern Germany.
crossvertise handled the media planning and media buying for the national TV campaign.
An overview of our collaboration
- The 22-second spot ran for two weeks in July 2024 on SAT.1 and VOX during high-reach programming.
- The choice of channels was based on the target audience. In total, the spot aired 81 times during the campaign period.
- Additionally, Precise Resorts & Hotels showed the spot on regional channels like Berlin.TV and Hamburg.1. Also part of the strategy: a radio campaign in northeastern Germany.
- The campaign was carried out in collaboration with the agency Lottmann Communications.
