Zeitgeist is wild and floral: Ziegler Zeitgeist is the first wild meadow aperitif made in Germany by the traditional distillery Ziegler. The Ziegler name has stood for high-proof spirits, especially fine brandy, for over 150 years. Today, the distillery focuses on natural ingredients and is on its way to becoming climate-neutral.
Zeitgeist is spontaneous and unconventional: In March 2023, colleagues from StoryMachine approached us with a campaign idea for which we were allowed to develop a cross-media concept. A nationwide campaign was organized within a short time, for which we orchestrated various channels and measures for a total duration of four months. The focus was on a 25-second spot with the message “Here’s to new beginnings!”
An overview of our collaboration
- The measures were primarily intended to generate awareness and branding and to promote sales. A component of the campaign was therefore a drive-to-store measure via mobile ads.
- In parallel with the drive-to-store campaign, we planned a large-scale programmatic branding campaign with precise targeting.
- The spot was used not only for classic video ads but also placed in social media on Facebook and Instagram and as a “Branded Player” format in high-quality environments.
- In addition to online and mobile, the spot was also played on TV via connected TV, with placements on video-on-demand platforms such as waipu.tv and in the media libraries of TV channels.
