Bimmerle KG has been producing top-quality fine spirits for more than five decades. The regional, medium-sized company from the sunny Black Forest is the market leader in the fruit brandy sector in Germany and is also positioned at the top of the European market.
Its brands include Lörch, Needle Blackforest Gin, Wood Stork Rum, BUZZ Hard Seltzer and Evermann Whisky.
An overview of our collaboration
- We have been handling media planning and buying for Bimmerle KG since 2019.
- Starting with radio advertising in several regions, online and Out of Home are now the focus of the campaigns.
- In the online sector, we plan and book high-quality video ads for Bimmerle.
- Out of home involves targeted planning around the POS.
- In 2021, Bimmerle was featured in a TV commercial on a public broadcasting channel for the first time. The second flight followed a year later.
- In 2023, Bimmerle was one of the first medium-sized companies to advertise on the streaming service Netflix. The campaign reached about half of the monthly unique users in Germany who used the ad-supported basic subscription.
- In 2023, we relied on a mix of digital and classical Out of Home advertising to boost sales.
- The initial approach was made through posters in supermarket parking lots, followed by a second approach directly at the point of sale (PoS) at the supermarket entrances.
- Also in 2024 we handle the media strategy, media planning and media buying for Bimmerle.
The TV commercial for Needle Blackforest Gin.
The 20-second TV commercial aired during the early evening program of a high-reach public broadcasting channel.
The billboard design for BUZZ Hard Seltzer
Location: Nationwide at point-of-sale (POS) areas in Germany