BIMMERLE Private Distillery

At home in the Black Forest, popular everywhere: Cross-media campaign for fine spirits

Bimmerle KG has been producing top-quality fine spirits for more than five decades. The regional, medium-sized company from the sunny Black Forest is the market leader in the fruit brandy sector in Germany and is also positioned at the top of the European market.

Its brands include Lörch, Needle Blackforest Gin, Wood Stork Rum, BUZZ Hard Seltzer and Evermann Whisky.

An overview of our collaboration

  • We have been handling media planning and buying for Bimmerle KG since 2019.
  • Starting with radio advertising in several regions, online and Out of Home are now the focus of the campaigns.
  • In the online sector, we plan and book high-quality video ads for Bimmerle.
  • Out of home involves targeted planning around the POS.
  • In 2021, Bimmerle was featured in a TV commercial on a public broadcasting channel for the first time. The second flight followed a year later.
  • In 2023, Bimmerle was one of the first medium-sized companies to advertise on the streaming service Netflix. The campaign reached about half of the monthly unique users in Germany who used the ad-supported basic subscription.
  • In 2023, we relied on a mix of digital and classical Out of Home advertising to boost sales.
  • The initial approach was made through posters in supermarket parking lots, followed by a second approach directly at the point of sale (PoS) at the supermarket entrances.
  • Also in 2024 we handle the media strategy, media planning and media buying for Bimmerle.
The TV commercial for Needle Blackforest Gin.

The 20-second TV commercial aired during the early evening program of a high-reach public broadcasting channel.

The billboard design for BUZZ Hard Seltzer

Location: Nationwide at point-of-sale (POS) areas in Germany

Types of media that have been selected

TV advertising

In 2021, Bimmerle KG was featured in a TV commercial on a public broadcasting channel for the first time. The 20-second spot targeted quality-conscious premium buyers aged 20 and more. To achieve maximum impact, we recommended the high-reach early evening program. A year later, the second flight followed.

More about TV ADVERTISING

Out of Home

To directly engage and activate the target audience during their shopping experience, we placed poster advertising around the point of sale (POS).

More about OUT OF HOME

Digital Out of Home

In 2023, we combined classical Out of Home with Digital Out of Home (DOOH). Using a matching process based on market lists, we selected supermarkets that offer both poster and DOOH spaces and strategically utilized them for the campaign.

More about Digital out of Home

Online

Video ads in premium environments and precise targeting provide an audiovisual and highly accurate way to reach the target audience. In 2023, Bimmerle became one of the first medium-sized companies to advertise on Netflix. The campaign for Needle Gin reached about half of the monthly unique users in Germany who use the ad-supported basic subscription.

More about ONLINE ADVERTISING

 

Services provided

Media Planning
We create tailored media plans for Bimmerle KG on a case-by-case basis to turn every media dollar spent into visibility. Read more
Media buying
Our goal in purchasing is always to secure the best possible placements for Bimmerle KG. Read more
Implementation
We manage and optimize the campaigns, handle the transfer of advertising materials, and coordinate further arrangements with the providers. Read more
Reporting
We regularly report on the successes of the online campaign and optimize it where necessary. Read more
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