CAVALLUNA, formerly known as Apassionata, is a versatile show that combines horsemanship, acrobatics, dance, and music to captivate the audience with stories of friendship, courage, and harmony. Through impressive choreography and innovative lighting effects, professional riders and acrobats demonstrate their close bond with the horses. As one of the leading equestrian shows in Europe, CAVALLUNA stands out for the elegance and beauty of the horses.
The show ‘CAVALLUNA – Land of a Thousand Dreams’ took the audience into an Asian-inspired fantasy world. The production combined high-quality equestrian artistry with acrobatics and dynamic music, telling the story of Yuen, a girl with rare blue eyes, fleeing from an evil advisor. Enriched with dancers and lighting effects, the show offered a profound and emotional experience and could be visited until June 2024
An overwiew of our collaboration
- For the marketing of the show, CAVALLUNA used Connected TV (CTV) for the first time in 2023 to reach fans as well as interested families with children in the most emotional way. crossvertise had the privilege of accompanying CAVALLUNA in their first steps into the CTV market.
- For the campaign, we utilized high-quality CTV inventories with suitable targeting. In addition to Netflix, Amazon Freevee, Samsung TV Plus, waipu.tv, and Zattoo were also used.
- The spot was primarily played on the big screen, but through Amazon Freevee, the target audience could also be reached on desktops, mobile devices, and tablets.
