In 2018, Münchner Bank eG introduced its new brand identity with the slogan “Miteinander sind wir Bank” (“Together, we are the Bank”). Building on this cooperative brand core, the “Gut vernetzt” (“Well-connected”) campaign was launched in 2019. The campaign featured real members of Münchner Bank eG, including well-known Munich-based traditional businesses, as testimonials.
These powerful visuals conveyed a strong brand message, making the collaboration with Münchner Bank eG particularly enjoyable.
The testimonial campaign continued in 2022 under the slogan “Dahoam gut vernetzt” (“Well-connected at home”).
An overview of our collaboration
- Since 2018, we have the privilege of supporting Münchner Bank eG with media buying and planning.
- The goals are to showcase the new cooperative brand identity in 2018 and to achieve widespread branding.
- The media mix includes OOH and online advertising as well as radio, and cinema added in 2019.