Münchner
Bank eG

Cross-media home match: Since 2018, we've been successfully showcasing Münchner Bank through high-reach OOH, online and radio advertising. In 2019, we extended the campaign to cinema advertising.

In 2018, Münchner Bank eG introduced its new brand identity with the slogan “Miteinander sind wir Bank” (“Together, we are the Bank”). Building on this cooperative brand core, the “Gut vernetzt” (“Well-connected”) campaign was launched in 2019. The campaign featured real members of Münchner Bank eG, including well-known Munich-based traditional businesses, as testimonials.

These powerful visuals conveyed a strong brand message, making the collaboration with Münchner Bank eG particularly enjoyable.

The testimonial campaign continued in 2022 under the slogan “Dahoam gut vernetzt” (“Well-connected at home”).

An overview of our collaboration

Since 2018, we have the privilege of supporting Münchner Bank eG with media buying and planning.
The goals are to showcase the new cooperative brand identity in 2018 and to achieve widespread branding.
The media mix includes OOH and online advertising as well as radio, and cinema added in 2019.

(Digital) Out of Home

Thanks to targeted OOH placements around branches and complementary DOOH advertising, Münchner Bank eG reaches the local audience at multiple touchpoints throughout their typical daily routine.

Since 2018: Dominant billboards and full-column placements throughout the Munich area
2019: Infoscreen spots at key U-Bahn and S-Bahn stations
2019: Mall-TV and Mall-Video ads in Munich’s most visited shopping centers

More about OUT OF HOME

More about DIGITAL OUT OF HOME

Radio

In addition to OOH, the audio-identical radio spot from the previous year ran on the well-known Munich radio station Gong 96.3 in 2019, and since 2022, also on Radio Arabella.

Radio provides significant brand recognition.
The selection of these stations significantly increases reach within the target area.

More about RADIO ADVERTISING

Cinema

In 2019, a cinema spot was shown in the largest theaters across the Munich metropolitan area.

Cinema advertising achieves high recall rates.
Cinema advertising evokes emotions.
Cinema creates a positive brand image.

More about CINEMA ADVERTISING

Online

Alongside the extensive analog campaign, we reached Munich residents online through geographically targeted online and in-app campaigns with various targeting strategies.

More about ONLINE ADVERTISING

Media planning

We developed several differentiated cross-media placement plans for Münchner Bank in the Munich target area and crafted effective campaign strategies, including thoughtful budget allocation. Read more

Media buying

To ensure the success of the campaign, we negotiated the best placements across various media, always focusing on maximizing the campaign budget to effectively reach the Munich audience. Read more

Implementation

We managed the transfer of advertising materials to the media houses and ensured continuous adjustments and optimizations throughout the campaign. This allowed us to guarantee a smooth process for Münchner Bank. Read more

What excites me about crossvertise's media planning is that their consultants genuinely consider how to invest our budget most effectively. This approach ensures that we always achieve the greatest reach for our budget.

Moritz Stigler, GeneralbevollmächtigterMünchner Bank

How can we help you?

Working at crossadvise

crossadvise is an ambitious and constantly growing company from Munich that transfers the advantages of e-commerce to the advertising industry.

In addition to professional qualifications, we rely on an open feedback culture and a good team atmosphere. We inspire our customers with passion and a spirit of innovation.

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