PLATINUM GmbH & Co. KG

TV Campaigns with the "Wau" Factor:
Since 2014, we have been precisely targeting PLATINUM's audience within dog-related environments

The team at PLATINUM firmly believes that “dogs need fresh meat!”

This principle sets PLATINUM apart from conventional dog food, as their products are made with at least 70% fresh meat, combined with easily digestible ingredients like rice, corn, and potatoes, along with high-quality cold-pressed oils, herbs, vitamins, and minerals.

An overview of our collaboration

  • Since 2014, we’ve been responsible for planning and executing PLATINUM’s TV campaigns.
  • Typically, one to two TV flights per year feature classic image spots, significantly boosting brand awareness and establishing a positive, long-lasting brand image.
TV spot

Type of media that has been selected

TV

The spot was strategically placed on high-reach private TV channels like RTL, VOX, SAT.1, kabel eins, and sixx, targeting the audience through dog-focused programs such as “Der Welpentrainer,” “Der Hundeflüsterer,” and “Der Hundeprofi.”

Since 2019, these placements have been extended beyond Germany to include Austria as well.

More about TV ADVERTISING

Services provided

Media planning
At the beginning of our collaboration with PLATINUM, we developed a targeted media plan focused solely on dog-related environments. This plan is continuously adjusted to align with PLATINUM's media and marketing goals, ensuring that the campaigns effectively reach the desired audience. Read more
Media buying
We purchase airtime across multiple channels, continuously monitor the actual broadcasts, and make adjustments as needed to ensure optimal placement and effectiveness. Read more
Reporting
Regular reports during the campaign and final reports after each flight are naturally part of our services -both for individual channels and across multiple channels. Read more

We have been booking our campaigns through crossvertise GmbH for several years and have always been very satisfied with this effective collaboration!

Marco KammermeierPLATINUM GmbH & Co. KG
More successful projects
How can we help you?

    Your data will only be used to answer your enquiry. Please read our privacy policy.

    Working at crossadvise

    crossadvise is an ambitious and constantly growing company from Munich that transfers the advantages of e-commerce to the advertising industry.

    In addition to professional qualifications, we rely on an open feedback culture and a good team atmosphere. We inspire our customers with passion and a spirit of innovation.

    Become part of our team

      Your data will only be used to answer your enquiry. Please read our privacy policy.

      Contact

      crossvertise GmbH
      Königinstr. 59
      D-80539 München

      T +49 (0) 89 45 21 45 – 463
      F +49 (0) 89 45 21 45 – 139

      Mo-Fr from 9-18 o’clock there for you!