qinao® brain stimulation

The natural energy booster: Powerful POS campaign featuring OOH, DOOH and promotions

qinao® brain stimulation is a TCM adaptogen designed to support brain health, enhancing resilience and the ability to handle stress. Key ingredients like Matcha, Brahmi, and green coffee beans boost mental stamina, alertness, and performance. It’s a secret tip for those aiming to achieve peak mental fitness and consistently perform at 100 percent.

An overview of our collaboration

  • Since 2019, we have been planning and booking campaigns for qinao® brain stimulation.
  • Starting with radio advertising, we now focus on targeted POS advertising to efficiently reach the diverse target audience.

Types of media that have been selected

(Digital) Out of Home

In the field of Out of Home, we reached the diverse target audience of qinao® brain stimulation through various elements across multiple regions in Germany. The message was placed on digital screens at POS in Berlin’s Spätis. In Munich and Stuttgart, the campaign targeted individuals on classical billboards and illuminated Mega Light Selects along high-traffic streets. A large-scale sampling took place in Cologne.

More about OUT OF HOME

Radio

In 2019, a regional radio campaign ran on multiple stations across southern Germany.

More about RADIO ADVERTISING

 

Services provided

Strategy & Concept
The primary goal in the concept for qinao® brain stimulation is to increase visibility, especially in the offline segment, such as retail. Additionally, the aim is to build trust in a new and previously unknown product. Read more
Media planning
We create media plan for qinao® brain stimulation that optimally utilize the budget to achieve maximum visibility within the target audience. Read more
Media buying
We handle cross-media and cross-provider bookings for qinao® brain stimulation, ensuring the best possible placements. Read more
Implementation
We manage and optimize the campaigns for qinao® brain stimulation, handling not only the transfer of advertising materials but also all further coordination with the providers. Read more
Reporting
We regularly report on the success of the campaign components and optimize them where necessary. Read more
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