REALEYES Augenklinik Theresienhöhe

Das bessere Sehen: Dominant radio presence, SEA and social media

REALEYES is a specialist for eye surgery and laser eye treatments – 23 times in and around Munich. In addition to the eye clinic on Theresienhöhe, REALEYES offers patients comprehensive consultation and treatment services in 20 affiliated ophthalmology practices and at two surgery locations.

An overview of our collaboration

  • Since 2019, we have been providing the campaign management for REALEYES, from strategy development to media planning and buying up to the implementation.
  • A cross-media performance campaign in various genres was created in order to reach the heterogeneous target group in the best possible way and to communicate REALEYES’ health offers efficiently.
  • The centrepiece was a dominant radio presence in the target area until 2021. The catchy spot ran on Munich’s local radio stations with the highest target audience affinity.
  • In the online area, the focus lay on search engine advertising (SEA), social media adverts (Facebook & Instagram) and display advertising in order to convert the target persons activated via radio and other relevant target audience online.
  • With success: the conversion rate increased by 31 percent in 2021 compared to 2020, while the costs per conversion fell by 24 percent.

In 2022, REALEYES will once again rely on a strong online presence to reach patients efficiently and make the most of the budget. We will continue to consistently manage SEA, display and social media campaigns with an increased media budget. The geographic area of the social media campaigns has been expanded: from now on, the relevant target audience in Austria will also be increasingly addressed.

Types of media that have been selected

Radio

We relied on sponsorship on all local radio stations in order to optimally reach the heterogeneous target audience.

More about RADIO ADVERTISING

Online

SEA, social media and display campaigns ensure that the target audience activated via radio converts online.

More about ONLINE ADVERTISING

 

Services provided

Strategy & Concept
The strategy of the eye specialist REALEYES was clearly focussed on leading potential customers to the website, informing them there and winning them as new patients. Read more
Media planning
We plan cross-media radio and online campaigns for REALEYES in order to optimally reach the target audience and efficiently utilise the budget. Read more
Media buying
When purchasing, we take care to achieve the best possible placements across all providers. Read more
Implementation
We manage and optimise the SEA and social media campaigns and take care of the transfer of advertising material and coordination with the providers. Read more
Reporting
We document and report the success of the SEA and social media campaigns directly to REALEYES in regular reports. Read more
How can we help you?

    Your data will only be used to answer your enquiry. Please read our privacy policy.

    Working at crossadvise

    crossadvise is an ambitious and constantly growing company from Munich that transfers the advantages of e-commerce to the advertising industry.

    In addition to professional qualifications, we rely on an open feedback culture and a good team atmosphere. We inspire our customers with passion and a spirit of innovation.

    Become part of our team