Sebworld is Europe’s largest provider of used designer office furniture, offering high-quality pieces from renowned brands like USM Haller and Vitra at fair prices for over 15 years. The furniture is meticulously refurbished in-house, making it virtually like new but more affordable.
In September 2020, Sebworld expressed a desire to launch their first-ever TV ad campaign. After strategic consultation, we developed a comprehensive media plan targeting news and business environments, as Sebworld’s clientele mainly includes companies, law firms, and clinics.
An overview of our collaboration
- A multi-week targeted placement in the premium environment of “Das Erste” was executed, complemented by additional ads on selected news channels, including ntv, WELT, and kabel eins Doku.
- An Addressable TV component on RTL with audience and geo-targeting.
- The result: noticeably increased inquiries within just 3 days and a sustained boost in sales.
A behind-the-scenes look at Sebworld and the entire world of second hand designer office furniture
Sebworld succinctly provides viewers with all the essential information through this advertisement