Sebworld

Strong TV Campaign: In 2020, we successfully placed Europe's largest provider of used office furniture on television for the first time

Sebworld is Europe’s largest provider of used designer office furniture, offering high-quality pieces from renowned brands like USM Haller and Vitra at fair prices for over 15 years. The furniture is meticulously refurbished in-house, making it virtually like new but more affordable.

In September 2020, Sebworld expressed a desire to launch their first-ever TV ad campaign. After strategic consultation, we developed a comprehensive media plan targeting news and business environments, as Sebworld’s clientele mainly includes companies, law firms, and clinics.

An overview of our collaboration

  • A multi-week targeted placement in the premium environment of “Das Erste” was executed, complemented by additional ads on selected news channels, including ntv, WELT, and kabel eins Doku.
  • An Addressable TV component on RTL with audience and geo-targeting.
  • The result: noticeably increased inquiries within just 3 days and a sustained boost in sales.
The TV spot

A behind-the-scenes look at Sebworld and the entire world of second hand designer office furniture

The SwitchIn XXL banner

Sebworld succinctly provides viewers with all the essential information through this advertisement

Type of media that has been selected

TV

The campaign included premium placements on “Das Erste” and was complemented by additional ads on selected news channels, including ntv, WELT, and kabel eins Doku. An Addressable TV component with audience and geo-targeting was also implemented.

More about TV ADVERTISING

Services provided

Media planning
For Sebworld, multiple variants of a TV plan were developed, targeting audience-relevant environments with a mix of high-reach and cost-effective placements. Read more
Media buying
We handled the entire purchasing process for Sebworld, from negotiations with the marketers to final placement. Read more
Implementation
We were also responsible for the transfer of advertising materials to the marketers and ensuring that the spots were aired as scheduled. Read more
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