SELENACARE

„Dare to Care“: Cross-Media Power for Sustainable Hygiene Products

New Systems Handels GmbH, with its SELENACARE brand, has been active in the German market since 2017. The Austrian company offers sustainable hygiene products for menstruators and people with bladder weakness. Their mission is to make reusable hygiene products a norm, contributing to environmental protection and promoting more sustainable consumption.

To raise awareness of their products and mission, SELENACARE launched three major advertising campaigns in 2022. Starting with Native Ads in March, they followed up with a TV campaign in April and Digital Out of Home in Hamburg in November.

An overview of our collaboration

First online, then TV, and finally DOOH – SELENACARE had a strong presence in the German market with three major campaigns in 2022.
In March, the Austrian company booked Native Ads.
This was followed by a TV campaign in April on public television.
Finally, in November, SELENACARE promoted its sustainable hygiene products for menstruation and bladder weakness on digital City Light posters and boards in Hamburg.

Online

The focus of the online campaign in March 2022 was on products for bladder weakness. Therefore, we implemented age targeting between 50 and 60 years for the Native Ads. Additionally, the online banners were strategically placed on websites related to health topics.

More about ONLINE ADVERTISING

TV

After the success of the online campaign, the first TV campaign followed in April 2022. This campaign also focused on products related to bladder weakness. The target audience was older individuals with high purchasing power who value sustainability. To reach them effectively, we placed the 15-second spots in the early evening programming of a public broadcaster.

More about TV ADVERTISING

Digital Out of Home

To increase street-level presence, SELENACARE booked digital outdoor advertising in November 2022. The 10-second spot ran on DOOH screens in Hamburg’s Altstadt, focusing on the company’s sustainable period products for a week.

More about DIGITAL OUT OF HOME

Strategy & Concept

SELENACARE's mission is to make reusable hygiene products a standard. This message was central to all three campaigns. The goal was to increase awareness of their sustainable products for bladder weakness and menstruation among potential new customers. To achieve this branding effect, we utilized Native Ads, TV advertising, and Digital Out-of-Home (DOOH). Read more

Media planning

Due to the ability to target specific age groups, we initially launched online banners. However, purchasing power is also crucial for sustainable hygiene products, so we opted for TV advertising on public television. The DOOH campaign then focused on promoting menstrual products. Since these are used by a large portion of the population, we chose to advertise in public spaces. Read more

Media buying

To ensure the greatest success of the campaign, we negotiated the best placements across different media. Our focus was always on the efficient allocation of the campaign budget and the effectiveness of the campaign, ensuring the best possible outcomes for SELENACARE. Read more

Implementation

We managed the transfer of advertising materials to the media outlets and handled ongoing adjustments and optimizations of the campaign. This allowed us to ensure a smooth process for SELENACARE throughout the entire campaign. Read more

Reporting

The campaign results were transparently communicated to SELENACARE throughout the campaign's duration. After its conclusion, the client received a comprehensive report to compare the actual outcomes with the expected performance. Read more

Very pleasant and motivated customer service that responds to customer needs and finds suitable solutions. This allowed us to easily and quickly implement not only Digital Out-of-Home bookings but also our first TV advertisement for the SELENACARE brand.

Melanie FunkSELENACARE

How can we help you?

Working at crossadvise

crossadvise is an ambitious and constantly growing company from Munich that transfers the advantages of e-commerce to the advertising industry.

In addition to professional qualifications, we rely on an open feedback culture and a good team atmosphere. We inspire our customers with passion and a spirit of innovation.

Become part of our team