Smavesto GmbH

A Flight Rarely Comes Alone: Two powerful TV appearances on public broadcasting channels

Smavesto GmbH, a subsidiary of Sparkasse Bremen, is among the top 3 performers in return on investment with its AI-driven Robo-Advisor. The algorithm makes intelligent and rapid investment decisions based on extensive data, regularly optimizing portfolios and adjusting them at least monthly, or more frequently during market fluctuations. Based on individual risk preferences and needs, the digital asset manager creates a globally diversified ETF savings plan, starting at just 50 euros per month.

After a successful TV debut in August 2021, Smavesto launched a second campaign in July 2022. The primary goal was to quickly build brand awareness and emotionally engage their finance-savvy target audience (aged 30+) in an exclusive setting.

An overview of our collaboration

  • For Smavesto’s first TV campaign in August 2021, we handled the entire media planning and buying.
  • The 15-second spot aired for two weeks in the high-reach early evening slot on ARD.
  • Building on this success, we launched the second TV campaign in July 2022. This time, the campaign was expanded in duration, channel selection, and ad length.
  • The 20-second spot ran for a month during the early evening programming on ARD and ZDF, specifically targeting business-related content.
The TV spot by Smavesto

Type of media that has been selected

TV

If you want to invest money, your goal is clear: it should grow, not shrink. However, constantly monitoring all your funds isn’t easy. Smavesto GmbH’s Robo-Advisor continuously tracks your portfolio with its algorithm, optimizing it to adapt to current conditions. This message is conveyed in the TV spot. After the first campaign in August 2021, a second one followed in July 2022.

More about TV ADVERTISING

Services provided

Strategy & Concept
To quickly build brand awareness and emotionally engage a financially savvy audience over 30 in an exclusive setting, we chose TV advertising on public broadcasting channels. Efficient budget allocation was at the heart of our media strategy at all times. Read more
Media planning
The placement of spots in program environments and time slots that resonate with the target audience was the key criterion for both TV campaigns. The high-quality business content in the early evening programming of public broadcasters like ARD and ZDF perfectly fulfills this need. The credibility and seriousness of these channels help Smavesto GmbH achieve the desired image enhancement and quickly build reach. Read more
Media buying
In both the first and second flights, we negotiated the best possible placements in the early evening slots with the two broadcasters. We purchased the airtime and maintained close communication with the channels to manage any necessary adjustments. Read more
Implementation
We handle not only the transfer of advertising materials to the broadcasters but also all other coordination on behalf of the client. Read more

Everything worked smoothly during our first TV campaign in 2021, which made it an easy decision to work with crossvertise again this year. To boost our brand awareness, we increased the number of airings and expanded to an additional channel. Overall, it was a successful advertising effort.

Ines Hilken, Director Sales PromotionSmavesto GmbH
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