Superfly Air Sports

Go Fly or Go Home: Cool regional cinema campaign in selected cities

Superfly Air Sports Holding GmbH operates seven trampoline parks in Niedersachsen, Nordrhein-Westfalen, and Sachsen. Since 2019, we have supported Superfly by creating a regional cinema campaign in selected major cities near their locations.

The 30-second spot captures the brand’s cool and dynamic image, using space-themed hip-hop beats that resonate perfectly with their primary target audience of those aged 15 and up.

An overview of our collaboration

Collaboration since 2019:
We provided media planning and booking.
Regional focus with a target audience of 15+.

Cinema

For the four-week campaign, 65 theaters in the largest Cineplex, UCI, and Ufa cinemas in major German cities like Düsseldorf, Dortmund, Hannover, and Dresden were selected and booked for the Superfly cinema spot.

More about CINEMA ADVERTISING

Media planning

The campaign planning included the largest theaters in the highest-traffic cinemas in selected major cities, such as Düsseldorf, Dortmund, Hannover, and Dresden. Read more

Media buying

During the campaign, Superfly Air Sports ads were shown before every film, including afternoon screenings, to effectively reach the 15+ target audience. Read more

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Superfly Air Sports

Type of media that has been selected

Cinema

Services provided

Media planning

Media buying