Festina Uhren GmbH

Festina Uhren GmbH: Steigerung der Markenbekanntheit durch Crossmedialiät

Festina is an internationally renowned watch brand with a presence in over 90 countries. Headquartered in Barcelona, with production facilities in Switzerland and Spain, the company seamlessly blends tradition with cutting-edge technology. Through continuous innovation and modern design, the brand sets global benchmarks in the watch industry.

Since 2020, we’ve been creating annual holiday campaigns for Festina, always with a clear goal: to boost brand awareness and showcase their collections in the best possible light.

Unsere Zusammenarbeit im Überblick

Our partnership started with a regional out-of-home campaign. Festina strategically placed large-format billboards around retail stores.
We broadened the media strategy in 2021 with a cross-media campaign that included display advertising, video-on-demand (VoD)/connected TV, and addressable TV.
We introduced digital out-of-home (DOOH) placements in 2023, featuring dynamic video spots on screens in high-traffic locations such as shopping malls, cinemas, and fitness centers.
In 2024 Connected TV became a key component of the campaign strategy. Spots were broadcast on platforms like Netflix, Joyn, DAZN, and Amazon Prime Video in Germany and Austria.
Alongside the CTV main campaign, we support retail shops with tailored Google Display Ads and YouTube Shorts Ads, customized for individual store locations.

Out of Home

Our collaboration began in 2020 with a regional out-of-home campaign. Festina strategically placed large-format billboards around retail stores. The creative, featuring brand ambassador Gerard Butler, was customized for each store, including its specific address.

More about OUT OF HOME

Online

In 2021, we expanded the media strategy and launched a cross-media campaign that included display advertising, video-on-demand (VoD)/connected TV, and addressable TV. In addition to Content Engagement Ads (CEA) on the websites of the highest-reach publishers in Germany and Austria, Festina’s collections were also featured in pre-roll and mid-roll spots on the websites, media libraries, and apps of major TV networks such as ProSiebenSat.1 and RTL.

More about ONLINE ADVERTISING

Addressable TV

For addressable TV, various creatives were displayed using SwitchIn-XXL banners, which appeared in editorial environments immediately after a channel change.

More about TV ADVERTISING

Digital Out-of-Home

In 2023, we added digital out-of-home (DOOH) measures, showcasing Festina’s collections through dynamic video spots on screens in high-traffic locations such as shopping malls, cinemas, and fitness centers.

More about DIGITAL OUT-OF-HOME

Connected TV

Connected TV established itself as a key component of the campaign strategy. In 2024, the spots were broadcast on platforms such as Netflix, Joyn, DAZN, and Amazon Prime Video in Germany and Austria. On Amazon Prime Video, we used in-market targeting to specifically reach Amazon users who had already shown interest in men’s or women’s wristwatches. The campaign features three different collections, with a dedicated spot for each. Depending on the streaming platform, 10- or 20-second versions of these spots were aired.

More about Connected TV

Media planning

Since 2020, we have been creating annual holiday campaigns for Festina Uhren GmbH, always with a clear goal: to increase brand awareness and showcase their collections in the most impactful way. Read more

Media buying

We ensured the best possible placements across various media channels through different providers and maintained close communication with the marketers. This allowed us to make targeted adjustments whenever needed. Our focus was always on the efficient use of the campaign budget—from planning to final placement. Read more

Implementation

We handled the distribution of advertising materials to various media partners and managed all coordination processes on behalf of the client. Additionally, we were responsible for overseeing the campaign and continuously optimizing its performance. Read more

Reporting

Festina received regular interim reports on the progress of each campaign, as well as a detailed final report that compared the results with the planned objectives. Read more

Our collaboration with crossadvise in regards to online and offline campaigns was a complete success: the seamless execution, transparent reporting, and friendly, dedicated support truly impressed us. This is how advertising becomes effective, stress-free, and thoroughly successful!

Matthias Reitschuh, Head of Vertriebsinnendienst/MarketingFestina Uhren GmbH

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