Connected TV The future of TV is digital

Connected TV fits to your peer group and is measurable — while also being emotional and wide-reaching. Truly the best of both worlds.
Kontakt
with pinpoint precision

Regionally deployable. Targeted messaging. Thanks to diverse targeting options.

 

With Connected TV, TV advertising is now feasible regionally and precisely for smaller budgets as well.

 

with strong coverage

CTV is the fastest growing segment within TV advertising.

More than 70 percent of all households own a smart TV device and stream TV content. TV ads reach your target groups often and fast.

with emotional appeal

CTV connects your brand with emotions.

TV ads transport emotions better than any media type by being multi-sensoral.

with maximum brand awareness

Building brand awareness, especially among the hard-to-reach Gen Z and Gen X.

Platforms like Amazon Prime, Netflix, or Disney+ offer unprecedented reach potential.

CTV-ads by crossadvise

The future of TV advertising is digital. Connected TV includes all content that runs in digital form on a TV device. We are happy to place your spot with the big players of streaming services like Amazon Prime, Netflix, or Disney+. Our portfolio, however, covers the entire spectrum — from ARD Mediathek to on-demand services like Zattoo.

Voraussetzung: The prerequisite: A TV device connected to the internet. A smart TV with its own internet connection. A TV with a streaming stick. Or a gaming console.

The commercial runs exclusively on the TV device. Streaming has long replaced linear TV among younger audiences, and CTV is the perfect complement to traditional TV. Nearly three in four households already owns a smart TV — with numbers rising.

We bring your brand onto the TV screen. From planning your TV campaign to broadcasting the TV spot. Whether on linear TV, on CTV, or both. We provide you with complete service from a single source.

Contact us

The whole world of TV Streaming

The top dogs: Amazon Prime, Netflix und Disney+

The number of streaming providers has grown rapidly for a long time. In the process, two major players quickly emerged: Amazon Prime and Netflix:

  • You can reach more than 35 million people in Germany via Netflix.
  • It’s estimated that every second household in Germany has an Amazon Prime subscription.

With Disney+, you now have another high-reach provider at your disposal, allowing you to effectively reach families in particular.

Many stages set: freevee, zattoo, waipu.tv & co.

Besides of the big players there is a wide range of interesting streaming providers:

  • Amazon freevee – completely financed via advertising
  • Samsung TV Plus
  • waipu.tv
  • zattoo
  • pluto tv

Each channel provides different peer groups and an individual approach of targeting.

Media libraries: Joyn, RTL+ & co.

Media libabries – not to be mixed up with streaming services.

On media libraries television channels provide their own films and series.

On Joyn (ProSieben und Sat 1) more than 7 million users get a delicate selection of gameshows, fashion an glamour as well as reports and the best running shows of ProSieben and Sat.1.

On RTL+ motre than 6 million user can choose from the TV program of RTL or Originals from Warner Bros. (via HBO Max). Besides that they can stream music and podcasts.

We can integrate your commercial into this high class TV environment.

Pay TV: Sky, DAZN and co.

The pioneer of pay-TV providers, Sky, has a long history in the streaming services sector.

With a wide range of possible subscription combinations, Sky users can choose from nearly all streaming options:

Whether it’s Netflix, Amazon Prime, Disney+, or Paramount+. From Joyn to RTL+. As well as DAZN for sports fans.

To ensure you reach everyone in your target audience — but without overlap — we’ll show you if Sky makes sense within your media plan.

YouTube and Twitch

The live stream gaming platform Twitch and Google´s YouTube – do they really belong to connected TV?

We tell you clearly: Yes and no. Yes, when being broadcasted on the big TV screen.

With Twitch you can adress especially all gamers and sports lovers . but also chatters and young people taking in lifestyle content.

And YouTube? It´s already established on the big screen with more than 1 billion minutes being streamed by it on TV screens worldwide. Per day.

We bring your commercial to Twitch and YouTube.

Dont't speak to anybody.

Speak to us.

 

Zum Kontaktformular

+49 (0) 89 45 21 45 – 463

( Mo-Fr von 9-18 Uhr für Sie da. )

CTV clients that are already convinced
Krüger Dirndl GmbH Regional Connected TV campaign

Regional Connected TV campaign for announcing the new fashion collection

Mehr erfahren

 

CAVALLUNA CTV and podcast campaign

Land of a Thousand Dreams CTV and podcast campaign

Mehr erfahren

 

OKAL Haus CTV and podcast campaign

CTV and podcast campaign for the company’s 95th anniversary.

Mehr erfahren

 

StoryMachine for Gebr. Josef & Matthäus Ziegler GmbH Crossmedia campaign for Ziegler Zeitgeist

Crossmedial campaign for Ziegler Zeitgeist Flora: Toast to a new start!

Mehr erfahren

 

More convinced clients

Our Services

Strategy & Concept
If you want to reach your goal, you should know the way.

We are interested in your idea, your company. All the background, visions and goals.

Because this is the only way to create an effective strategy that you really need. Read more
Media planning
Good planning does not have a price, but a value.

That’s why we develop unusual, sometimes radical ideas together and create visibility for your brands. Read more
Media buying
We get the most out of your budget. Our potential becomes apparent when negotiating.

Independent, transparent – and with one goal in mind: maximum benefit per media euro invested. Read more
Implementation
We have everything under control and all deadlines on the screen.

As standardised as possible, as flexible as necessary. We optimise and, if necessary, correct. Always in focus: your goal and your success. Read more
Creation

Imaginative, target group-specific, clever and original.

Your vision united in words and images. So that your message gets exactly the attention it deserves. Read more
Reporting

Whether your campaign fulfils your objectives depends on many factors.

An optimal combination: your satisfaction, a positive reaction from your target group and figures to prove it.

This makes our performance visible and your success tangible. Read more
How can we help you?

    Your data will only be used to answer your enquiry. Please read our privacy policy.

    Working at crossadvise

    crossadvise is an ambitious and constantly growing company from Munich that transfers the advantages of e-commerce to the advertising industry.

    In addition to professional qualifications, we rely on an open feedback culture and a good team atmosphere. We inspire our customers with passion and a spirit of innovation.

    Become part of our team

      Your data will only be used to answer your enquiry. Please read our privacy policy.

      Contact

      crossvertise GmbH
      Königinstr. 59
      D-80539 München

      T +49 (0) 89 45 21 45 – 463
      F +49 (0) 89 45 21 45 – 139

      Mo-Fr from 9-18 o’clock there for you!