Schmidt Küchen GmbH & Co. KG

Because everyone is different: Cross-media and regionally targeted advertising campaigns on TV, online, and radio

In 2019, together with Schmidt Küchen GmbH & Co. KG, we launched a cross-media and regionally targeted advertising campaign across TV and radio.

The campaign was supported by Addressable TV and local radio, focusing on areas surrounding the participating kitchen stores. A 20-second spot aired on national TV channels like TLC and Servus TV, while a Switch-In-XXL banner with Click-to-Video was used in Addressable TV. Additionally, a localized radio campaign with a 20-second main spot and a 5-second reminder was deployed.

Since 2020, we have also managed an online audio budget for Schmidt Küchen, leveraging the activation rates of audio combined with online targeting capabilities.

An overview of our collaboration

  • Since 2019, we have been responsible for planning cross-media campaigns for Schmidt Küchen GmbH & Co. KG.
  • While national TV presence plays a role, the focus is on targeted regional actions around the kitchen store locations.
The TV spot

For their TV spot, Schmidt Küchen took an exceptionally creative approach by featuring Kenton Cool, an extreme mountaineer and Everest conqueror, as the main character. Spoiler: The spot was filmed without special effects, showcasing true individuality.

Types of media that have been selected

TV

National TV campaign with additional regional Addressable TV placements around the kitchen store locations.

More about TV ADVERTISING

 

Radio

Differentiated local radio campaign focused around Schmidt Küchen locations across the country.

More about RADIO ADVERTISING

Online Audio

Geotargeting around the kitchen stores and demographic targeting allow for precise campaign delivery.

More about ONLINE ADVERTISING

Services provided

Media planning
Together with Schmidt Küchen, we selected the appropriate media, created differentiated placement plans, and developed effective campaign strategies, including sensible budget allocation. Read more
Media buying
To achieve the greatest impact, we negotiated the best placements across various media. Our focus was always on maximizing the campaign budget to deliver the best possible results for Schmidt Küchen. Read more
Implementation
We managed the transfer of advertising materials to the media houses and ensured continuous adjustments and optimizations throughout the campaign. This allowed us to guarantee a smooth process for Schmidt Küchen. Read more
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