In 2019, together with Schmidt Küchen GmbH & Co. KG, we launched a cross-media and regionally targeted advertising campaign across TV and radio.
The campaign was supported by Addressable TV and local radio, focusing on areas surrounding the participating kitchen stores. A 20-second spot aired on national TV channels like TLC and Servus TV, while a Switch-In-XXL banner with Click-to-Video was used in Addressable TV. Additionally, a localized radio campaign with a 20-second main spot and a 5-second reminder was deployed.
Since 2020, we have also managed an online audio budget for Schmidt Küchen, leveraging the activation rates of audio combined with online targeting capabilities.
An overview of our collaboration
- Since 2019, we have been responsible for planning cross-media campaigns for Schmidt Küchen GmbH & Co. KG.
- While national TV presence plays a role, the focus is on targeted regional actions around the kitchen store locations.
For their TV spot, Schmidt Küchen took an exceptionally creative approach by featuring Kenton Cool, an extreme mountaineer and Everest conqueror, as the main character. Spoiler: The spot was filmed without special effects, showcasing true individuality.
Types of media that have been selected
TV
National TV campaign with additional regional Addressable TV placements around the kitchen store locations.
Radio
Differentiated local radio campaign focused around Schmidt Küchen locations across the country.
Online Audio
Geotargeting around the kitchen stores and demographic targeting allow for precise campaign delivery.