SOUNDBOKS

#OWN THE PARTY - Connected TV and Spotify Campaign to gain new customers

SOUNDBOKS is globally renowned for its powerful, portable Bluetooth speakers – including the loudest performance speaker on the market. Music lovers in over 40 countries – including David Beckham – have already chosen SOUNDBOKS; opting for the combination of powerful sound and maximum mobility.

The brand’s mission: to connect people through shared music experiences – anytime and anywhere. SOUNDBOKS was founded by three friends who built a speaker for the Roskilde Festival, because none on the market could meet their needs. That innovative spirit still defines the brand today.

In April 2025, SOUNDBOKS launched its first major advertising campaign in Germany with the goal of increasing brand and product awareness in time for festival season, following a successful rebranding. The target audience was young people in urban environments. crossvertise supported this milestone with media planning, media buying, and operational campaign management.

The one-month campaign included Spotify audio ads with audience targeting – placed directly where music enthusiasts listen. In addition, SOUNDBOKS ran Connected TV ads on Joyn and Amazon Prime Video – likewise tailored to the target group, with eye-catching 20-second spots.

An overview of our collaboration

Spotify campaign with geo- and demo-targeting, running 15-/30-second spots and companion banners
CTV campaign on JOYN and Amazon Prime
Three spectacular 20-second spots

Through the effective combination of digital audio and connected TV, SOUNDBOKS was able to reach its core target audience with emotional messaging in premium environments. The campaign generated strong awareness for the unique brand positioning – giving a powerful boost to the local music community and setting a clear vision for the future.

Connected TV

Three spectacular 20-second spots perfectly convey the SOUNDBOKS message: #OWN THE PARTY – any place becomes a dance floor when you have a SOUNDBOKS.
Nothing is too crazy here. Want to really spice up your party down at the harbor? Then ride high with your black stallion and your SOUNDBOKS on your back. Done.
Learn more about CTV

Online Audio

To reach the young, music-enthusiastic target audience, SOUNDBOKS placed its message exactly where music lovers are in their everyday lives.

Learn more about ONLINE AUDIO

Media planning

To further increase brand awareness within the target group, SOUNDBOKS relied on CTV and Online Audio. By effectively combining Digital Audio and Connected TV, SOUNDBOKS was able to reach its core audience with emotional messaging in premium environments. The campaign generated strong awareness for the brand’s unique positioning. Read more

Media buying

To ensure the most impactful campaign delivery for SOUNDBOKS, we specifically focused on CTV channels with high reach and strong relevance to the target audience. The primary focus was on a strategically thought-out and well-balanced allocation of the budget. Read more

Implementation

For SOUNDBOKS, we managed the complete handover of advertising assets to the respective providers. In addition, through ongoing optimizations and close coordination, we ensured that the campaign was implemented efficiently and seamlessly at all times. Read more

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